Multiple Choice
Andrea is the marketing director for a college sports program.She knows not everyone is a viable target for college sports.Her goal is to locate individuals for which college sports is relevant.This is an example of which component of a brand positioning statement?
A) the business or category in which the brand competes
B) the target market
C) the marketing activities that will be used to communicate with the target market
D) the advantage or point of difference that will resonate with the target market
Correct Answer:
Verified
Correct Answer:
Verified
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