Jordan Usually Attends One or Two Basketball Games a Year

Multiple Choice

Jordan usually attends one or two basketball games a year.He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package.This is an example of the Timberwolves using a segmentation approach of

A) appealing to heavy users
B) appealing to light users
C) expanding the geographic footprint
D) appealing to the motivations of buyers