Alyssa Is Developing a New Marketing Plan to Reach Out

Multiple Choice

Alyssa is developing a new marketing plan to reach out to female fans who are attending games.She noticed the number of females has increased by 30% and very few are wearing any type of team-licensed merchandise.This is a segmentation approach of

A) targeting highly involved fans
B) targeting new demographic segments
C) targeting new geographic segments
D) targeting new channel segments