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    Exam 8: Cognitive Limitations and Consumer Behavior
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    A Fundamental Axiom of Rational Choice Theory Is
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A Fundamental Axiom of Rational Choice Theory Is

Question 27

Question 27

Multiple Choice

A fundamental axiom of rational choice theory is


A) Choices should be independent of relevant alternatives
B) Choices should be independent of irrelevant alternatives
C) Consumers should be risk-neutral
D) Consumers should disregard recent performance data

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