Mary Kay Recognizes Geographic and Ethnic Segmentation

Multiple Choice

Mary Kay recognizes geographic and ethnic segmentation.It also sees most women as having similar preferences.These would probably lead to what strategy?

A) Continue to create product lines specifically for each target market.
B) Produce makeup and the like in the most uniform way possible because women tend not to recognize cultural differences when it comes to beauty care projects.
C) Treating customers in different countries as reference groups.
D) Pursue a geodemographic segments to target women in even smaller, more diverse markets.
E) Produce products with the same formulations yet intensify marketing to individual cultures and the like.