"Products That Are More Complex,customized,and Expensive" Benefit from Direct Marketing

Multiple Choice

"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?

A) Because it is located in New York State.
B) Because its products are difficult to find
C) CUTCO sells to an exclusive market-newlyweds, professional chefs, cooking schools, and the like.
D) Direct sales forces can demonstrate CUTCO's product factors over cheaper retail and imported cutlery to justify its price.
E) Actually, the technology used to make high-quality CUTCO products at the factory is customized and complex.