Multiple Choice
If the lap dance had only been intended to titillate rather than market the Boston Blazers,what was social media's role?
A) YouTube made it possible for an isolated event to go viral.
B) Facebook allowed the CEP to initiate a crisis communication strategy.
C) It provided visibility that would cost the team very little in free advertising.
D) Social media provided a two-way, real-time channel of communication between the team, its fans, and potential fans.
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q1: YouTube uploads of the halftime show provided
Q2: For most organizations,publicity is intended to win
Q3: The viral YouTube videos of the lap-dancing
Q4: Let's say,for the sake of argument,that the
Q6: The YouTube uploads provided both product placement
Q7: More people attended subsequent Boston Blazer games
Q8: When a company develops its product,it must
Q9: Although not intended for a wider target
Q10: The lap dance had a national audience