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How Could Nestlé Have Better Anticipated Its Mistake with Social

Question 9

Multiple Choice

How could Nestlé have better anticipated its mistake with social media in triggering a more widespread boycott?


A) By not responding to boycott proponents on Facebook and the like.
B) By better training its Facebook monitor.
C) Users of social media tend to be opinionated and so a proper response can be anticipated.
D) By censoring its social media presence.
E) all of the above

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