Walker Farms Heard from Many of Its Customers That They

Multiple Choice

Walker Farms heard from many of its customers that they would like organic produce.As a result,Walker Farms became a certified organic farm.Walker realized that while not all consumers were willing to pay the higher prices for organic produce,his customers wanted the organic produce.Walker realized:

A) he missed sales by not concentrating on the average customer
B) different customer groups have different needs and wants
C) he is a sales-oriented farm
D) his business is about selling the cheapest vegetables
E) his aim is a goal of profit through maximum sales volume