All of the Following Statements About Global Marketing Are True

Multiple Choice

All of the following statements about global marketing are true EXCEPT:

A) Marketing to target markets throughout the world has become imperative for business.
B) Often a U.S. firm's toughest domestic competition comes from foreign companies.
C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
D) Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance.
E) Foreign competitors have not gained significant market share in the United States.