Chinese Don't Like Sweet Cookies,and Kraft's Oreos Were Not Selling

Multiple Choice

Chinese don't like sweet cookies,and Kraft's Oreos were not selling well.Chinese consumers also thought the package was too expensive.Kraft introduced packages containing fewer Oreos at a reduced price and also created a "Chinese Oreo" consisting of four layers of crispy wafer filled with vanilla and chocolate cream,coated in chocolate.Which of the marketing mix strategies did Kraft use?

A) Countertrading
B) Product invention
C) Global market standardization
D) Product licensing
E) Product adaptation