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Colgate Manufactures a Fruit-Flavored SpongeBob Squarepants Toothpaste for Kids

Question 23

Multiple Choice

Colgate manufactures a fruit-flavored SpongeBob Squarepants toothpaste for kids.The age-based variable that distinguishes the market for this product is an example of _____ segmentation.


A) geographic
B) demographic
C) psychographic
D) benefits
E) usage rate

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