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    M Advertising Study Set 2
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    Exam 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
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    Which of the Following Is a Form of Sponsorship That
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Which of the Following Is a Form of Sponsorship That

Question 94

Question 94

Multiple Choice

Which of the following is a form of sponsorship that links a sponsor to a physical site such as a stadium,arena,auditorium,or racetrack?


A) venue marketing
B) reputation marketing
C) guerrilla marketing
D) ambush marketing
E) reactive marketing

Correct Answer:

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