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  3. Study Set
    M Advertising Study Set 2
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    Exam 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
  5. Question
    How Can a Sponsoring Company Measure the Results of Its
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How Can a Sponsoring Company Measure the Results of Its

Question 68

Question 68

Essay

How can a sponsoring company measure the results of its relationship building effort?

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There are three ways...

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