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    Exam 13: Out-Of-Home,Direct-Mail,and Promotional Products
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    What Is the Basic Unit of Sale for Billboards or Posters
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What Is the Basic Unit of Sale for Billboards or Posters

Question 89

Question 89

Multiple Choice

What is the basic unit of sale for billboards or posters?


A) quarterly reach
B) 100 showing
C) monthly CPP
D) target audience frequency
E) share of market

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