When Given a Choice Between Buying Advertising Time on a Locally

Multiple Choice

When given a choice between buying advertising time on a locally televised gardening show and transit advertising,the owner of Lowe's Jewelry Store chose the television program because he had heard about the problem transit advertisers have with

A) limited selectivity.
B) short ad exposure.
C) creative inflexibility.
D) low readership rates.
E) high maintenance costs.