Which of the Following Statements About Direct-Mail Advertising Is Most

Multiple Choice

Which of the following statements about direct-mail advertising is most likely true?

A) Spending on direct mail has sharply declined due to rising postage rates.
B) Direct-mail advertising is the top-ranked advertising medium used today.
C) Direct-mail advertising offers firms the most direct path to desired customers.
D) Business reply mail is the most common form of direct-mail advertising.
E) Direct-mail advertising is too costly for most local retail businesses.