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    M Advertising Study Set 2
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    Exam 12: Digital Interactive Media
  5. Question
    The _____ Is the Number of Clicks on an Ad
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The _____ Is the Number of Clicks on an Ad

Question 58

Question 58

Multiple Choice

The _____ is the number of clicks on an ad divided by the number of ad impressions.


A) PageRank
B) click rate
C) interstitial
D) cost per thousand (CPM)
E) ad conversation rate

Correct Answer:

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