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    M Advertising Study Set 2
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    Exam 12: Digital Interactive Media
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    Which Term Refers to a Possible Exposure of the Advertising
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Which Term Refers to a Possible Exposure of the Advertising

Question 86

Question 86

Multiple Choice

Which term refers to a possible exposure of the advertising message to one audience member?


A) cookies
B) ad impression
C) interstitial
D) reach
E) ad network

Correct Answer:

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