Nielsen Randomly Recruits Individuals to Download and Utilize a Desktop

Multiple Choice

Nielsen randomly recruits individuals to download and utilize a desktop meter that tracks all of their Internet activity.Based on a limited sample size,the company then projects usage for target demographics around the internet.For example,they project that 50 percent of all men aged 18 to 34 visit ESPN.com every day,where most other sites receive only 25 percent of this group's traffic.Media planners would use this information to determine the _____ of the target they are trying to reach.

A) button
B) composition
C) banner
D) interstitial
E) cookie