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    Exam 9: Creative Execution: Art and Copy
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    The Headline for Gore-Tex® Fabrics Reads,"Keeps You Warm and Dry
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The Headline for Gore-Tex® Fabrics Reads,"Keeps You Warm and Dry

Question 26

Question 26

True/False

The headline for Gore-Tex® Fabrics reads,"Keeps you warm and dry regardless of what falls out of the sky." The headline is best described as a benefit headline.

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