Multiple Choice
Which of the following is a principle guiding how ads should be laid out?
A) No single element of the ad should dominate.
B) The ad should appear unusual and asymmetrical for eye appeal.
C) The space within the ad should be broken into asymmetrical units.
D) A directional pattern should be evident so readers know in what sequence to read.
E) There should be a force that holds the ad together and gives it interesting variation.
Correct Answer:

Verified
Correct Answer:
Verified
Q11: What kind of headline makes a direct
Q13: The _ is a highly refined facsimile
Q14: In ad for Carmike Cinemas and Coca-Cola,a
Q15: In the _,which is drawn to the
Q18: The ad for Freschetta frozen pizza asks,"What's
Q19: A _ is the term for the
Q21: Campbell's Soup uses the slogan or _,"M'm!
Q23: For best results,where in the print ad
Q55: Writing for radio requires clearer copywriting than
Q88: Once the best ad design is chosen,the