Multiple Choice
Procter & Gamble and Leo Burnett use three components in their creative strategies.They are
A) creative definition, creative execution, and creative implementation.
B) informational, transactional, and transformational dimensions.
C) verbal, nonverbal, and technical dimensions.
D) objective, support, and tone statements.
E) copy, illustrations, and layout.
Correct Answer:
Verified
Correct Answer:
Verified
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