An Ad for Shiny Toothpaste States,"Nine Out of Ten Dentists

Multiple Choice

An ad for Shiny Toothpaste states,"Nine out of ten dentists recommend Shiny Toothpaste to their patients.Why don't you give it a try?" This ad would be more likely to appeal to _____ than to _____ thinkers.

A) functional; hierarchical
B) value-based; fact-based
C) transformational; transactional
D) transactional; transformational
E) fact-based; value-based