Multiple Choice
Globetrotter needed to create an ad that showed its sleeping bags would keep customers warm and happy wherever they went.It was up to the art director to create a mental picture that captured the concept and presented it in a bold way before any copy or art could be created.She _____ an idea for the ad by playing on how closely the sleeping bags resembled happy seals taking a nap on a beach.
A) researched
B) free associated
C) conceptualized
D) positioned
E) defended
Correct Answer:
Verified
Correct Answer:
Verified
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