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    Essentials of Marketing
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    Exam 10: Product Decisions
  5. Question
    A Company That Wants to Market Its Product Globally Has
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A Company That Wants to Market Its Product Globally Has

Question 144

Question 144

True/False

A company that wants to market its product globally has only two branding strategies available: either use the brand name everywhere or develop a new brand name for each different market.

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