Multiple Choice
A product line is a group of products that are closely related because the:
A) products share the same product managers.
B) products all function in a similar manner and provide similar benefits.
C) same company has developed the idea for each product.
D) products are all sold under the same brand name.
E) products are all priced about the same.
Correct Answer:
Verified
Correct Answer:
Verified
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