Multiple Choice
Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old.The introductions of these cosmetics are examples of the implementation of a _____ strategy.
A) portfolio breadth expansion
B) product portfolio width adjustment
C) product item contraction
D) product line extension
E) repositioned marketing mix
Correct Answer:
Verified
Correct Answer:
Verified
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