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Heinz Is a Leading Global Food Manufacturer

Question 62

Multiple Choice

Heinz is a leading global food manufacturer.It manufactures and markets Farleys (baby food) ,Jack Daniel's sauces,and Weight Watcher's diet/slimming meals and supplements.The use of these brand names instead of the Heinz name is an example of a(n) _____ branding strategy.


A) individual
B) synergistic
C) umbrella
D) family
E) piggyback

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