Sophie Loves Crunch Bars

Multiple Choice

Sophie loves Crunch bars.On her way home from a long day of work,she stops at a gas station to get a Crunch bar.However,when she reads Rolling Stone and finds an ad with the Snickers logo that reads "SNKRS Fnlly! Snkrs minis," she gives a chuckle and thinks maybe she will try a Snickers after work tomorrow.Which of the following describes her decision to try Snickers?

A) consumer loyalty
B) brand disparity
C) brand interest
D) brand perception
E) criteria evaluation