Multiple Choice
Gopal bought a Schwinn road bike in good condition from a used bike shop for $160,thinking he got a steal.When he got home and searched for his bike on the Internet,he found the same model for sale from Walmart for $149 new.Rather than getting upset at the price difference,Gopal justifies the purchase to himself by deciding it was better to support a local bike shop than a chain.Gopal's rationalization is an example of someone trying to
A) use selective perception.
B) reduce cognitive dissonance.
C) increase perceptual dissonance.
D) reduce negative motivation.
E) explain attitudinal dissatisfaction.
Correct Answer:
Verified
Correct Answer:
Verified
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