The Japan Weather Association Tracked Buying Patterns on 20,000 Items

Multiple Choice

The Japan Weather Association tracked buying patterns on 20,000 items and correlated them to the outside temperature.When the temperature goes up,people buy more sunshades,air conditioners,watermelons,and swimwear.When there's a chill in the air,sales of suits,sweaters,and heaters take off.This would be an example of

A) purchase-occasion segmentation.
B) psychographic positioning.
C) demographic segmentation.
D) lifestyle segmentation.
E) volume segmentation.