Multiple Choice
Hudson Pool and Spa,owned by Jill and Joel Hudson,sells and installs above-ground swimming pools and Beachcomber brand hot tubs.The manufacturer of the Beachcomber hot tub has sent the Hudsons a letter in which it offers to pay 50 percent of the advertising cost if the Hudsons will run a newspaper ad featuring the Beachcomber hot tubs.What type of advertising is the Beachcomber manufacturer suggesting they use?
A) cooperative advertising
B) horizontal advertising
C) vertical advertising
D) a franchise promotion
E) a strategic promotion
Correct Answer:
Verified
Correct Answer:
Verified
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