Multiple Choice
Oakley,a manufacturer of protective eyewear for various kinds of sports,has introduced sunglasses that play music.The glasses weigh just a few ounces and can hold up to 120 songs.These sunglasses would be an example of a(n) :
A) repositioning strategy
B) new product line
C) addition to existing product line
D) discontinuous innovation
E) revision of existing products
Correct Answer:

Verified
Correct Answer:
Verified
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