When Sony PlayStation Users Want to Access Amenities on the Sony

Multiple Choice

When Sony PlayStation users want to access amenities on the Sony Web site,they are required to log in and supply information such as their name,e-mail address,and birth date.They are also given the opportunity to complete a survey that captures much more information about them and their gaming habits.Sony gathers this information and makes it available internally to better serve the customer.This is an example of a company using:

A) learned research.
B) stimulus/response marketing.
C) knowledge management.
D) sales-oriented marketing.
E) motivational research.