Which of the Following Statements Is NOT True About Price

Multiple Choice

Which of the following statements is NOT true about price?

A) Price can relate to anything with perceived value, not just money.
B) Price is that which is given up in an exchange to acquire a product.
C) Price means the same thing to the consumer and the seller.
D) The price paid is based on the satisfaction consumers expect to receive from a product.
E) Customers are interested in obtaining a perceived reasonable price.