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Companies That Engage in Mass Customization

Question 78

Multiple Choice

Companies that engage in mass customization:


A) tend to have a relatively low production volume.
B) tend to have a high production volume that involves highly standardized end-products.
C) tend to have a high production volume,many standardized components,and customer-specified combinations of components.
D) tend to have a high production volume,many unique components,and customer-specified combinations of components.
E) could be typified by the refining operations of Shell Oil.

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