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Company a Uses a Pricing Approach Where the Initial Price

Question 49

Multiple Choice

Company A uses a pricing approach where the initial price for a product is set high and then lowered, and Company B uses an approach where initial prices are set low in an effort to gain market share. What terms best describe these practices?  Company A  Company B 1 Predatory  Skimming 2 Penetration  Predatory 3 Skimming  Penetration 4 Skimming  Predatory 5 Predatory  Penetration \begin{array} { | l | l | l | } \hline & \text { Company A } & \text { Company B } \\\hline 1 & \text { Predatory } & \text { Skimming } \\\hline 2 & \text { Penetration } & \text { Predatory } \\\hline 3 & \text { Skimming } & \text { Penetration } \\\hline 4 & \text { Skimming } & \text { Predatory } \\\hline 5 & \text { Predatory } & \text { Penetration } \\\hline\end{array}


A) 1
B) 2
C) 3
D) 4
E) 5

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