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What Is Differentiation in Porter's Strategy to Surpassing the Competition

Question 69

Multiple Choice

What is differentiation in Porter's strategy to surpassing the competition?


A) Creating a unique culture with your customer base
B) Offering a product or service that is perceived as being "unique" in the marketplace
C) Providing purchasing history for individual customers and allowing them to compare their history to others
D) Developing a unique working environment; one that incorporates IT to allow for efficient and off-site working

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