Multiple Choice
Which of the following statements is true regarding the various scale measurement issues?
A) The researcher should avoid using specific terms and instead use general, broad words.
B) The researcher should use "leading" phrases.
C) The researcher should give clear and simple instructions.
D) The researcher should ensure that scale descriptors have minimal discriminatory power.
E) The researcher should ensure that scale descriptors are inclusive.
Correct Answer:

Verified
Correct Answer:
Verified
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