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    Essentials of Marketing Research Study Set 4
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    Exam 4: Exploratory and Observational Research Designs and Data Collection Approaches
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    Which of the Following Is an Advantage of Using Quantitative
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Which of the Following Is an Advantage of Using Quantitative

Question 40

Question 40

Multiple Choice

Which of the following is an advantage of using quantitative research over qualitative research?


A) Relatively quick data collection in most cases
B) Economical data collection
C) High reliability
D) Richness of the data
E) Accuracy of recording marketplace behaviors

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