Multiple Choice
While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:
A) a focus group moderation.
B) ethnography.
C) netnography.
D) probing question.
E) decision question.
Correct Answer:
Verified
Correct Answer:
Verified
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