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    Essentials of Marketing Research Study Set 4
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    Exam 12: Examining Relationships in Quantitative Research
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    When Knowledge About the Behavior of One Variable Allows You
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When Knowledge About the Behavior of One Variable Allows You

Question 22

Question 22

Multiple Choice

When knowledge about the behavior of one variable allows you to predict the behavior of another variable, this is another way of studying the _____ of the relationship.


A) presence
B) direction
C) strength of association
D) type
E) dispersion

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