A Researcher Designs His Questionnaire in Such a Way That

Multiple Choice

A researcher designs his questionnaire in such a way that respondents can communicate the intensity with which they like or dislike a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "strongly disagree" and 7 is for "strongly agree") . These numbers (1 to 7) are commonly referred to as:

A) construct points.
B) scale portions.
C) scale points.
D) construct ordinals.
E) scale ratios.