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Which of the Following Types of Scales Asks the Respondent

Question 4

Multiple Choice

Which of the following types of scales asks the respondent to state his or her agreement or disagreement with a series of statements about a specific brand in terms of a 5-point scale ranging from "strongly agree" to "strongly disagree"?


A) Likert scale
B) Semantic differential scale
C) Paired-comparison scale
D) Constant sum scale
E) Numerical scale

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