menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Research Study Set 2
  4. Exam
    Exam 7: Measurement and Scaling
  5. Question
    What Are the Two Factors That Drive the Use of Multiple-Item
Solved

What Are the Two Factors That Drive the Use of Multiple-Item

Question 43

Question 43

Essay

What are the two factors that drive the use of multiple-item scales in research?

Correct Answer:

verifed

Verified

If the construct under study is multidim...

View Answer

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q38: Behavioral intention scales are difficult to construct.

Q39: Constant-sum scales should preferably use more than

Q40: At the heart of construct development is

Q41: The goal of the construct development process

Q42: Which of the following statements is True

Q44: Which of the following statements is True

Q45: A researcher designs his questionnaire in such

Q46: The idea behind the test-retest approach to

Q47: A comparative rating scale is used when

Q48: A nominal scale enables respondents to express

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines