Arthur, an Executive Who Works for a Pizza Chain, Determines

Multiple Choice

Arthur, an executive who works for a pizza chain, determines that the cheese used in the company's pizzas should be bought from a particular vendor, White Cubes Inc.He believes that White Cubes produces cheese that has a great taste and texture and that it suits the recipes that consumers enjoy at his outlets.The role played by Arthur is that of a(n) :

A) influencer.
B) buyer.
C) mediator.
D) decider.
E) user.