Multiple Choice
Which of the following phrases defines the role of a buyer in a buying centre?
A) A person who utilizes the product or service purchased by the buying centre
B) A person who controls information or access to decision makers and influencers
C) A person who handles the paperwork of the actual purchase
D) A person who suggests buying a particular product
E) A person who ultimately determines what product to buy
Correct Answer:
Verified
Correct Answer:
Verified
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