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    In a Buying Centre, the Role of Controlling Information or Access
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In a Buying Centre, the Role of Controlling Information or Access

Question 121

Question 121

Multiple Choice

In a buying centre, the role of controlling information or access to decision makers is called the:


A) decider.
B) initiator.
C) influencer.
D) gatekeeper.
E) buyer.

Correct Answer:

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