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    Marketing Study Set 6
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    Exam 5: Consumer Behavior
  5. Question
    How Does Business-To-Business (B2B)buying Behaviour Differ from B2C Buying Behaviour
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How Does Business-To-Business (B2B)buying Behaviour Differ from B2C Buying Behaviour

Question 68

Question 68

Essay

How does business-to-business (B2B)buying behaviour differ from B2C buying behaviour in marketing?

Correct Answer:

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In B2B markets: • direct selling is the ...

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